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Main | AXN | ANIMAX | AXN Beyond | SET | ONE
"SPE Networks - Asia is the entertainment powerhouse of Asia. We have 4 exciting brands, including Asia's #1 English entertainment destination - AXN. Animax has become the #1 youth entertainment network. Our new channels - AXN BEYOND and Sony Entertainment Television - have achieved good distribution and are targeted at young adults and female audiences respectively. What this means is that we have the full array of channels that is targeted at every desirable audience group. Entertainment is a staple in Asian audiences' TV diet. It is also the most engaging and thus most suitable for advertisers. The three buzz-words for us are engaging, exciting and entertaining. Viewers are most receptive when we are able to fulfil the three factors. This is the power of Entertainment."
Ricky Ow, Senior Vice President & General Manager, SPE Networks - Asia
SPE Networks - Asia:
The powerhouse that redefines the total entertainment experience
10 Changi Business Park Central 2
#03-01 Hansapoint@CBP, Singapore 486030
Tel: +65 66228722, Fax: +65 66228706
As part of the Sony Pictures Entertainment family SPE Networks - Asia comes from a solid pedigree of top-notch entertainment. Viewers can expect nothing but the best from the studio that delivers the biggest blockbusters including the Spider-Man franchise and the latest James Bond movies, Casino Royale and Quantum of Solace, as well as hit shows 2012 and Karate Kid.
Established in 1997 as the Asia headquarters and based in Singapore, SPE Networks - Asia operates a portfolio of six ad-supported 24/7 channels.
Advertising Opportunities:
With a wide-ranging channel brand portfolio targeting varying demographic and psychographic groups of audiences, SPE Networks - Asia is able to offer advertisers the ability to customize their campaigns according to their target audience and market needs, with a variety of options ranging from on-air sponsorship, contest, on-ground activation, online branding, to sponsor-branded vignettes and product placement within original programming.
SPE Networks - Asia is also appointed as regional ad sales representative across Southeast Asia and Hong Kong for Comcast International Media Group's E! Entertainment. With a bouquet of nine linear channel brands in total, SPE Networks - Asia will be able to offer advertisers a whole host of creative broadcast solutions that can meet their varying needs, spread across the best of general entertainment and factual entertainment genres.
Key Contacts
Ricky Ow, Senior Vice President & General Manager, SPE Networks - Asia
Ang Hui Keng, Senior Vice President, Business Operations
Jack Lim, Vice President, Advertising Sales & Marketing
Gregory Ho, Vice President, Marketing, English Content & Head, Communications & Digital Media
Yan-Jong Wong, Vice President, Programming, English Content
Voo Chih Yeong, Vice President, Affiliate Sales & Marketing
Advertising Sales Enquiries:
Tel.: +65 6622 4282
Email: adsales@spe.sony.com
"SPE Networks - Asia is the entertainment powerhouse of Asia. We have 4 exciting brands, including Asia's #1 English entertainment destination - AXN. Animax has become the #1 youth entertainment network. Our new channels - AXN BEYOND and Sony Entertainment Television - have achieved good distribution and are targeted at young adults and female audiences respectively. What this means is that we have the full array of channels that is targeted at every desirable audience group. Entertainment is a staple in Asian audiences' TV diet. It is also the most engaging and thus most suitable for advertisers. The three buzz-words for us are engaging, exciting and entertaining. Viewers are most receptive when we are able to fulfil the three factors. This is the power of Entertainment."
Ricky Ow, Senior Vice President & General Manager, SPE Networks - Asia
SPE Networks - Asia:
The powerhouse that redefines the total entertainment experience
10 Changi Business Park Central 2
#03-01 Hansapoint@CBP, Singapore 486030
Tel: +65 66228722, Fax: +65 66228706
As part of the Sony Pictures Entertainment family SPE Networks - Asia comes from a solid pedigree of top-notch entertainment. Viewers can expect nothing but the best from the studio that delivers the biggest blockbusters including the Spider-Man franchise and the latest James Bond movies, Casino Royale and Quantum of Solace, as well as hit shows 2012 and Karate Kid.
Established in 1997 as the Asia headquarters and based in Singapore, SPE Networks - Asia operates a portfolio of six ad-supported 24/7 channels.
Advertising Opportunities:
With a wide-ranging channel brand portfolio targeting varying demographic and psychographic groups of audiences, SPE Networks - Asia is able to offer advertisers the ability to customize their campaigns according to their target audience and market needs, with a variety of options ranging from on-air sponsorship, contest, on-ground activation, online branding, to sponsor-branded vignettes and product placement within original programming.
SPE Networks - Asia is also appointed as regional ad sales representative across Southeast Asia and Hong Kong for Comcast International Media Group's E! Entertainment. With a bouquet of nine linear channel brands in total, SPE Networks - Asia will be able to offer advertisers a whole host of creative broadcast solutions that can meet their varying needs, spread across the best of general entertainment and factual entertainment genres.
Key Contacts
Ricky Ow, Senior Vice President & General Manager, SPE Networks - Asia
Ang Hui Keng, Senior Vice President, Business Operations
Jack Lim, Vice President, Advertising Sales & Marketing
Gregory Ho, Vice President, Marketing, English Content & Head, Communications & Digital Media
Yan-Jong Wong, Vice President, Programming, English Content
Voo Chih Yeong, Vice President, Affiliate Sales & Marketing
Advertising Sales Enquiries:
Tel.: +65 6622 4282
Email: adsales@spe.sony.com
Main | AXN | ANIMAX | AXN Beyond | SET | ONE
"AXN continues to be the number one English general entertainment channel across Asia, but we are not stopping there. In addition to bringing an unrivalled viewing experience to even more viewers with AXN HD, AXN is set to serve up more of the best US drama series, blockbuster Hollywood movies, and upcoming original productions for audiences to get stuck in at the heart of action and adventure."
Yan-Jong Wong, Vice President, AXN Asia
Channel Profile
Launched in 1997, AXN is the leading English general entertainment destination in Asia, delivering top rated series, blockbuster features, adventure-reality and first-run lifestyle sports programs, as well as dynamic original productions, to provide viewers with an unparalleled entertainment experience to get stuck in! AXN Asia is available in over 87 million households across 22 countries pan regionally, including 40 million households on timeblock basis in China. Recently, AXN HD which was first launched in South Korea in March 2009, has expanded regionally to Singapore and Malaysia, delivering the same adrenaline-pumping AXN experience in never-before-seen clarity.
Audience Profile
AXN's core audience comprises upscale and affluent adults 18-39 years old.
AXN Asia attracted over 126 million viewers in 2009, averaging 54 million viewers every month.
Source: AGB NMR Taiwan, Malaysia, Kantar Media (TNS) Philippines, Singapore, TAM India and CSM Hong Kong
Advertising Opportunities
Advertisers can be associated with the latest, top rated programs from the U.S. such as NCIS: LA, the CSI franchise, House, Leverage and The Amazing Race. Original productions such as award-winning The Amazing Race Asia, eBUZZ and Sony Style, as well as consumer events like AXN B!G Challenge, are effective vehicles for sponsor integration, with added opportunities for on-ground and online extensions.
Major Advertisers
Sony, LG, Canon, Samsung, Caltex, Korea Tourism Organization, Hong Kong Tourism Board, Hilton Hotel
KEY PROGRAMMING HIGHLIGHTS
Case Study
The Amazing Race Asia 3
Cyril Simply Magic
"AXN continues to be the number one English general entertainment channel across Asia, but we are not stopping there. In addition to bringing an unrivalled viewing experience to even more viewers with AXN HD, AXN is set to serve up more of the best US drama series, blockbuster Hollywood movies, and upcoming original productions for audiences to get stuck in at the heart of action and adventure."
Yan-Jong Wong, Vice President, AXN Asia
Channel Profile
Launched in 1997, AXN is the leading English general entertainment destination in Asia, delivering top rated series, blockbuster features, adventure-reality and first-run lifestyle sports programs, as well as dynamic original productions, to provide viewers with an unparalleled entertainment experience to get stuck in! AXN Asia is available in over 87 million households across 22 countries pan regionally, including 40 million households on timeblock basis in China. Recently, AXN HD which was first launched in South Korea in March 2009, has expanded regionally to Singapore and Malaysia, delivering the same adrenaline-pumping AXN experience in never-before-seen clarity.
Audience Profile
AXN's core audience comprises upscale and affluent adults 18-39 years old.
AXN Asia attracted over 126 million viewers in 2009, averaging 54 million viewers every month.
Source: AGB NMR Taiwan, Malaysia, Kantar Media (TNS) Philippines, Singapore, TAM India and CSM Hong Kong
Advertising Opportunities
Advertisers can be associated with the latest, top rated programs from the U.S. such as NCIS: LA, the CSI franchise, House, Leverage and The Amazing Race. Original productions such as award-winning The Amazing Race Asia, eBUZZ and Sony Style, as well as consumer events like AXN B!G Challenge, are effective vehicles for sponsor integration, with added opportunities for on-ground and online extensions.
Major Advertisers
Sony, LG, Canon, Samsung, Caltex, Korea Tourism Organization, Hong Kong Tourism Board, Hilton Hotel
KEY PROGRAMMING HIGHLIGHTS
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| CSI: Miami | NCIS: LA | Cyril: Simply Magic | |||
Case Study
The Amazing Race Asia 3
Cyril Simply Magic
Main | AXN | ANIMAX | AXN Beyond | SET | ONE
"As one of Asia's leading brands for youth and young adults, Animax prides itself with being able to truly engage and connect with a highly passionate and loyal community. Going beyond TV, Animax offers fans a truly immersive entertainment experience through on-ground events, on-line and on mobile, collectively creating "A World Less Ordinary" where our youth fans can have fun, create, gain recognition, share their passions, make new friends, be themselves and, of course, be entertained."
Gregory Ho, Vice President & General Manager, Animax Asia
Channel Profile
Launched 1 January 2004, Animax offers a wide variety of the most popular and trendiest youth-interest Asian and US programming including anime (which the channel specialises in), music concerts, variety and reality shows, as well as idol dramas and series; along with exclusive original productions exploring youth interests in music, technology, gaming, lifestyle and animation.
Distribution in Asia-Pacific
Animax is watched by 40 million viewers* in 27 million homes across 19 countries in Asia.
*Cume unique individuals; 2009
Audience Profile
Targeting youth and young adults 15-24 years
Advertising Opportunities
A diverse range of programming to associate with ranging from anime shows with a variety of themes (action-adventure, romance, comedy, sci-fi and fantasy genres), to live-action Asian and US shows including music, variety and game shows, as well as idol dramas and series. Also available are interactive branded entertainment opportunities in both long and short form, across multiple media and platforms.
KEY PROGRAMMING HIGHLIGHTS
Case Study
Fashionability
"As one of Asia's leading brands for youth and young adults, Animax prides itself with being able to truly engage and connect with a highly passionate and loyal community. Going beyond TV, Animax offers fans a truly immersive entertainment experience through on-ground events, on-line and on mobile, collectively creating "A World Less Ordinary" where our youth fans can have fun, create, gain recognition, share their passions, make new friends, be themselves and, of course, be entertained."
Gregory Ho, Vice President & General Manager, Animax Asia
Channel Profile
Launched 1 January 2004, Animax offers a wide variety of the most popular and trendiest youth-interest Asian and US programming including anime (which the channel specialises in), music concerts, variety and reality shows, as well as idol dramas and series; along with exclusive original productions exploring youth interests in music, technology, gaming, lifestyle and animation.
Distribution in Asia-Pacific
Animax is watched by 40 million viewers* in 27 million homes across 19 countries in Asia.
*Cume unique individuals; 2009
Audience Profile
Targeting youth and young adults 15-24 years
Advertising Opportunities
A diverse range of programming to associate with ranging from anime shows with a variety of themes (action-adventure, romance, comedy, sci-fi and fantasy genres), to live-action Asian and US shows including music, variety and game shows, as well as idol dramas and series. Also available are interactive branded entertainment opportunities in both long and short form, across multiple media and platforms.
KEY PROGRAMMING HIGHLIGHTS
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| Fairy Tail | Maid Sama! | InuYasha | |||
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| Live Power Music | LaMB | ||||
Case Study
Fashionability
Main | AXN | ANIMAX | AXN Beyond | SET | ONE
"AXN Beyond has everything that young adults and the young at heart need to satiate their appetite for the unconventional. The channel transports viewers to worlds that challenge truths as we know it, providing an entertainment experience that is truly out of the ordinary."
Voo Chih Yeong, Vice President, Affiliate Sales & Marketing, Head of Sony Entertainment Television and AXN BEYOND
Channel Profile
AXN Beyond is the destination channel for energetic, edgy entertainment for young adults and the young at heart. With a unique blend of drama, reality and entertainment series as well as movies that constantly question the limits of reality and stretch the boundaries of imagination, AXN BEYOND is designed to speak to those who believe there is more to life than what they have been told. AXN BEYOND's programming features rebels with attitude, alternate realities, and the wonders of possible futures, making it the destination channel for entertainment beyond the ordinary, beyond reality, and beyond the imagination.
Distribution in Asia-Pacific
AXN BEYOND was launched January 2008 in the Philippines on SkyCable, and is now also available in Cambodia, Fiji, Hong Kong, Indonesia, Maldives, Palau, Papua New Guinea, Singapore, South Korea and Thailand.
Audience Profile
AXN BEYOND appeals to individuals who are always on the lookout for the unconventional and the extraordinary; viewers who may not always follow the norm as they want to be unique, have their own set of thinking and do things differently. Slightly male-skewed; primarily in the 15-35 age group.
KEY PROGRAMMING HIGHLIGHTS
"AXN Beyond has everything that young adults and the young at heart need to satiate their appetite for the unconventional. The channel transports viewers to worlds that challenge truths as we know it, providing an entertainment experience that is truly out of the ordinary."
Voo Chih Yeong, Vice President, Affiliate Sales & Marketing, Head of Sony Entertainment Television and AXN BEYOND
Channel Profile
AXN Beyond is the destination channel for energetic, edgy entertainment for young adults and the young at heart. With a unique blend of drama, reality and entertainment series as well as movies that constantly question the limits of reality and stretch the boundaries of imagination, AXN BEYOND is designed to speak to those who believe there is more to life than what they have been told. AXN BEYOND's programming features rebels with attitude, alternate realities, and the wonders of possible futures, making it the destination channel for entertainment beyond the ordinary, beyond reality, and beyond the imagination.
Distribution in Asia-Pacific
AXN BEYOND was launched January 2008 in the Philippines on SkyCable, and is now also available in Cambodia, Fiji, Hong Kong, Indonesia, Maldives, Palau, Papua New Guinea, Singapore, South Korea and Thailand.
Audience Profile
AXN BEYOND appeals to individuals who are always on the lookout for the unconventional and the extraordinary; viewers who may not always follow the norm as they want to be unique, have their own set of thinking and do things differently. Slightly male-skewed; primarily in the 15-35 age group.
KEY PROGRAMMING HIGHLIGHTS
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| Supernatural | Caprica | Destination Truth | |||
Main | AXN | ANIMAX | AXN Beyond | SET | ONE
"Sony Entertainment Television (SET) is all about indulgence for women. With fabulously fun, stylish and sassy entertainment, it's where women can indulge in a little escapism after a long day at work."
Voo Chih Yeong, Vice President, Affiliate Sales & Marketing/ Head of Sony Entertainment Television and AXN BEYOND
Channel Profile
Sony Entertainment Television (SET) is the go-to English entertainment channel for wickedly juicy TV. From sassy, juicy drama series, to deliciously wicked reality and variety shows, SET's programming centres around style, romance, design, food and celebrity gossip, and is designed for the fun, fearless female. Strong first-run hits from the US with a fabulous attitude make SET the channel to turn to when women want to indulge in a little escapism.
Distribution in Asia-Pacific
SET is now available in Hong Kong, Singapore, Cambodia, Fiji, Indonesia, Thailand, Sri Lanka, Korea, Maldives, Papua New Guinea, Palau and the Philippines.
Audience Profile
SET is the destination for discerning viewers in their 20s and 30s who are trend-setters and opinion leaders. They lead urban, fast-paced mobile lifestyles and their way of indulging in great entertainment is to sit back, relax and simply enjoy the show.
KEY PROGRAMMING HIGHLIGHTS
"Sony Entertainment Television (SET) is all about indulgence for women. With fabulously fun, stylish and sassy entertainment, it's where women can indulge in a little escapism after a long day at work."
Voo Chih Yeong, Vice President, Affiliate Sales & Marketing/ Head of Sony Entertainment Television and AXN BEYOND
Channel Profile
Sony Entertainment Television (SET) is the go-to English entertainment channel for wickedly juicy TV. From sassy, juicy drama series, to deliciously wicked reality and variety shows, SET's programming centres around style, romance, design, food and celebrity gossip, and is designed for the fun, fearless female. Strong first-run hits from the US with a fabulous attitude make SET the channel to turn to when women want to indulge in a little escapism.
Distribution in Asia-Pacific
SET is now available in Hong Kong, Singapore, Cambodia, Fiji, Indonesia, Thailand, Sri Lanka, Korea, Maldives, Papua New Guinea, Palau and the Philippines.
Audience Profile
SET is the destination for discerning viewers in their 20s and 30s who are trend-setters and opinion leaders. They lead urban, fast-paced mobile lifestyles and their way of indulging in great entertainment is to sit back, relax and simply enjoy the show.
KEY PROGRAMMING HIGHLIGHTS
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| Drop Dead Diva | Top Chef | The Real Housewives of New York City | |||
Main | AXN | ANIMAX | AXN Beyond | SET | ONE
Wholly owned by Sony Pictures Entertainment, ONE is dedicated to bringing the best of Asian general entertainment, with an emphasis on prime Korean content, first and exclusively to all pan-Asia viewers.
Riding on the Korean wave that is sweeping across Asia, ONE will showcase the latest Korean drama titles within weeks of its premiere broadcast in Korea on an exclusive and first-run basis. Viewers can expect to catch the biggest stars and hottest names in Korean entertainment, from young and trendy idol dramas to highly popular soap operas. The programming line-up will also include the most current K-pop variety, reality and music programmes. Other top-notch Asian entertainment programmes are expected to join the line-up later on.
ONE is launched on 1st October 2010 as an HD channel in Malaysia on the Astro B.yond platform.
More information can be found at www.onetvasia.com
KEY PROGRAMMING HIGHLIGHTS
Wholly owned by Sony Pictures Entertainment, ONE is dedicated to bringing the best of Asian general entertainment, with an emphasis on prime Korean content, first and exclusively to all pan-Asia viewers.
Riding on the Korean wave that is sweeping across Asia, ONE will showcase the latest Korean drama titles within weeks of its premiere broadcast in Korea on an exclusive and first-run basis. Viewers can expect to catch the biggest stars and hottest names in Korean entertainment, from young and trendy idol dramas to highly popular soap operas. The programming line-up will also include the most current K-pop variety, reality and music programmes. Other top-notch Asian entertainment programmes are expected to join the line-up later on.
ONE is launched on 1st October 2010 as an HD channel in Malaysia on the Astro B.yond platform.
More information can be found at www.onetvasia.com
KEY PROGRAMMING HIGHLIGHTS
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| Secret Garden | MIDAS | K-POP Countdown | |||
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